Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts

15 October 2012

Part 2 Evaluative report (b)



A major social networking experience during this unit for me was the chance to become literate in the skills needed to explore Second Life.  The challenge of learning to “move about with grace and aplomb” (Bell, Peters & Pope, 2007, p. 123) was real, and orientation and navigation skills took time to acquire.  As educators must sometimes find, leading a tour can be a little like “herding cats that can fly and teleport at will” (Bell et al, 2007, p. 125). After some occasional issues with sound and vision, I was able to concentrate on being “in-world”. 

The opportunity for “networking”, and “collaboration” in SL became evident (Greenhill, K., 2007, slide 31).  Real-time conversation with the educator and classmates was invaluable and added to the experience of distance learning a “connectedness” that complimented other social networking applications used by the class, such as Facebook, delicious and Pinterest. 

The kind of learning that took place during the approximately nine hours I spent in Second Life engaged me cognitively unlike learning in other online applications, and ‘learning by doing’ was highlighted. Observing how the educator conducted this new (to me) form of information literacy (IL) training also highlighted some of the general and specific (to SL) skills required.

By taking part in this series of sessions, I developed an interest in SL and intend to explore it further, and develop skills in navigation, avatar presentation, and to stay informed about virtual library services, developments and new possibilities.  The skills I have begun to develop in SL are related to problem-solving, transferring IT skills to a new environment, and communicating with others in a virtual setting.

With regard to the development and improvement of a personal learning network (PLN), some aspects were improved upon, while there is still a need to manage the organisation of my PLN more effectively.  Keeping up with class content and conversation in Facebook was made easy by its familiarity, smartphone access, and the logical way the group itself was organised and moderated.  Adding the sharing of content via delicious amongst the class added a new range of resources to my reading.  My use of Google Reader has not improved greatly –consequently the opportunity to comment and respond to blogs by classmates was not taken up. Setting up and exploring the possibilities for library networking in Pinterest with classmates presented a new facet to my PLN which was informative and rewarding, and which I will continue. Blogging for the subject, using a more formal approach, language and labelling system gave insights into writing for the Web in a professional context, and I was able to consider and develop skills in this area.  

The assignment on writing a social networking proposal for a real business setting provided an opportunity to apply concepts and theory in a practical context.  I learned how to conduct an environmental scan, set realistic goals, select resources, propose measureable outcomes, address potential concerns, factor in human and financial costs, and plot a timeline for rollout.

My learning on social networking strategy was supported by the reading and this enhanced my ‘big picture’ thinking about planning, scope, staffing, practices, and content in a professional setting.   I learned that effective strategy provides a framework within which to set goals and select projects which are more likely to be in line with the organisation’s overall goals and vision. 

With regard to gaining knowledge of social media and networking policies for libraries, the set reading informed my thinking a great deal, while the tasks I undertook resulted in deeper understanding of the issues, considerations and responsibilities around creating content for the Social Web in a professional setting.  Having a range of resources now at my disposal to refer back to, I have a much better understanding of professional approaches to policy-making, including responsibilities and legal requirements. I am encouraged by the concept of social media policy which enables rather than restricts (Lauby, 2009, para. 5) in the context of professional communication for connecting with library users.  

While I have found managing the workflow a particular challenge this semester, I have been encouraged by the input from and interaction with the class, the guidance offered by the educators, and the practical skills I have gained in using social networking for professional applications in a library and information context.  The subject has informed me of areas I need to develop and equipped me to further my learning about the social web.


References
Bell, L., Peters, T. & Pope, K. (2007). Library 2.0 and virtual worlds: =innovation + exploration.  In N. Courtney. (Ed.), Library 2.0 and beyond. (pp. 119-128). Westport, Connecticut:  Libraries Unlimited

Greenhill, K. (2007). Flying librarians of OZ: What’s all the fuss about Second Life and what’s it got to do with libraries? Retrieved from Slideshare

Lauby, S. (2009a) 10 Must-Haves for Your Social Media Policy, Mashable, 6 February [blog] Retrieved from  Mashable

14 October 2012

Developing a draft marketing strategy




It is important to know your demographic/user base.  These are rarely homogeneous. Observe how your user population use social media through data collection/surveys/focus groups. What do they want from your organisation? What do they not want from you in ‘their’ social spaces?  SAGE (2009, p. 9) suggest that you “listen to the conversations and learn the style before jumping in”.

Clearly define your objectives. What results are you hoping to achieve? More visitors to the library web site, more online word of mouth mentions, ‘likes’ or tweets? More or better customer feedback? Better delivery of your core services, such as reference or information literacy education? How will you measure these results? How long is long enough to see whether your strategy is working?

“Create a plan that starts small but has room to grow” (Li & Bernoff, 2008, ch. 4, p. 4).  Scalability in a social networking project gives the chance to test the water, find measurable outcomes (choose easy to understand analytics tools) and build on initial successes.  For example, start with one type of media, and stick with it long enough to see results, whether positive or negative, before adding other types of media. 

“Think through the consequences of your strategy” (Li & Bernoff, 2008, p. 4). How is the use of social media expected to change the way you do business and what are the human resources needs, “legal consequences” and other concerns (Li & Bernoff, 2008, p. 4).  For example how many hours will need to be spent on maintaining the social networking face of the organisation? Who will be responsible for monitoring it? What tone or subject matter will be most effective?  What will not be dealt with through social networking? How will privacy policies be applied and copyright guidelines adhered to? What will be your approach to complaints or negative feedback?

“Use great care in selecting your technology … partners” (Li & Bernoff, 2008, p. 4).  Because social networking technology is constantly developing and shifting, and mergers and buyouts are a given in the global corporate market, it will be important to assess the scope of your social networking strategy and to understand what the ramifications will be if a social networking platform or application changes the way it does business, or if the way people engage with it shifts. 

Plan for openness, “transparency” (SAGE, 2009, p. 9) and a quick response to feedback and input from users.  Timeliness and a human voice in social networking are vital.



Li, C. & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Retrieved from Books 24x7
 



SAGE (2009). Connecting with your customers: A guide to social media. In SAGE. Retrieved from http://www.sage.co.uk/documents/whitepapers/white-paper-Social-media.pdf